I’ve already reviewed Insolence edp. This week I wore it several days in a row and realized that I really, really love this stuff.
I think the edp is so much better than Insolence edt and My Insolence that I wish Guerlain had the sense to give it an entirely new identity. The name “Insolence” is awful. I don’t like Hilary Swank as the face. The bottle is doesn’t fit the fragrance. In short, I think Guerlain really screwed up.
Most stores carrying Insolence edp don’t even realize they do or the sales associates are confused about the difference between the edt and edp. Didn’t Guerlain realize this would happen? I’ve been told numerous times that the edp is simply a stronger version of the edt. It’s not, it’s a different fragrance. I’ve been told there’s no such thing as Insolence edp when it’s right on the counter.
If Guerlain had properly marketed and launched Insolence edp it would be flying off the shelves. If it had been given a worthy name, all it’s own, something along the lines of L’Heure Bleue or Apres L’Ondee – something romantic and wistful – attached with an evocative marketing story – it would be a modern classic.
Insolence was created by Maurice Roucel for gosh sakes. How did Guerlain not realize how special this juice was?