A few weeks ago, I came across this wonderful clip on youtube. It's from an early Joan Crawford movie, a silent called Our Dancing Daughters, released in 1928. Crawford was quite a dancer, and her earliest films made the most of that energy, casting her as carefree, hedonistic flappers.
As a friend reminded me, this wasn't the last time Joan would be featured alongside perfume. Eleven years later, she played cut-throat, gold-digging perfume sales associate Crystal Allen, who sells perfume to rival Norma Shearer's husband, then steals his heart. Our Dancing Daughters presents a different angle; perfume is still alluring, but not the weapon of adultery. It's all about fun and fantasy: