Have you ever tried a fragrance, liked it, but didn’t think you loved it, but then found yourself “trying” it over and over again until you finally must admit you pretty much love the stuff? That’s what happened to me with Love, Chloe.
Love, Chloe is a 2010 release from the recently up-and-running again house of Parfums Chloe. The Fifi awards fawned all over their 2008 release, which was good but I just didn’t understand why it was so uber-popular – was it the adorable yet classy little bottle? I guess for a mainstream department store scent all the recent Chloe perfumes have been a notch above the rest.
Love, Chloe has received some pretty nice reviews from other bloggers. It’s true, Love, Chloe is a powdery scent, but not baby powder, it’s a cosmetics-face-powder type smell. In fact, Love, Chloe almost smells like the inside of my purse – which includes a jumble of other perfume decants, lipsticks, pressed powder and some loose change. Love, Chloe is a blend of abstract florals, powdery cosmetics, with a chewy metallic vibe. Chewy -- you ask? Yeah, I definitely get a “chewy” sensation which I know has much to do with the heliotrope, powder, talc and rice notes.
Others have compared Love, Chloe to the original Chloe from the 1970’s, also to YSL Paris, Dior J’Adore and Bill Blass Nude. I do smell the slight association with the original Chloe, but for me, the fragrance it most resembles is an updated, younger and more frivolously fun version of Hermes 24 Faubourg. 24 Faubourg has a similar powdery vibe on top of a lovely abstract orange blossom. The most pronounced floral note in Love, Chloe is orange blossom. The fragrance starts off like an effervescent Flintstone children’s orange vitamin. This orange vitamin scent stays for the duration but I don’t find it unpleasant, I actually like it. I also smell a similarity with Kenzo Amour in its base, due to the chewy, rice powder and heliotrope notes. Another perfume I love with a chewy vibe is Loulou by Cacharel. I think it’s coumarin that makes Loulou a little chewy but nevertheless I wanted to expound upon this chewiness a bit more.
Love, Chloe, while completely modern has a retro 70-80’s vibe. Perhaps that’s why I like it so much. I was a teenager in the 80’s so all those sweet musky florals ever popular during that time made an impact on my growing perfumista brain. I wouldn’t call Love, Chloe classy or sophisticated like the ads with Raquel Zimmerman try to convey; instead I’d call it fun.
Longevity: good (4-6 hours)
Sillage: small to moderate (doesn’t project enormously but you can smell it on yourself)
Notes are listed as: orange blossom, pink pepper, iris, lilac, wisteria, hyacinth, heliotrope, powdery musk, talc and rice