Thursday, October 23, 2008
Do I love Guerlain’s Apres l’Ondee because it’s Guerlain and shrouded in a glamorous elegant mystique? Did I give Serge Noir five hours of my time simply because it was created by Serge Lutens and Christopher Sheldrake? Do I like Chanel Beige because it’s Chanel?
What if I took Apres l’Ondee and put it in an unmarked bottle and sniffed it for the first time? What if my friend was a budding perfumer and he handed me a vial of Serge Noir – what would I say to him about his first fragrance? What if Beige was in a bottle labeled as the newest ‘fume from Britney Spears?
I used to work in marketing and branding was my specialty so I find myself thinking about brand mystique frequently. I would love for Luca Turin and Tania Sanchez to review their next 100 perfumes blindfolded. I’m planning to do this myself, I have a hunch I’ll smell blue when I’m supposed to smell pink, but we shall see.
Pyramus, from One Thousand Scents, wrote about blindfolded reviewing in Brisk: CSP Bois de Filao and I think we should all do it – choose a day and make it “blindfolded review day.”
Did I choose the above photo because of who it is? Yes...