A Tauer Drawing to Celebrate the Launch of Loretta

 
On Friday, October 19, perfumer Andy Tauer and I will be at Scent Bar in LA to launch Loretta, the second fragrance in the Tableau de Parfums line. Loretta is inspired by the short of the same name in the Woman's Picture film series. Miriam, released last year, was a nod to the classic floral aldehydes of the past. Loretta goes in a different direction, contrasting earthy elements with white flowers and dark fruits. Miriam explored themes of nostalgia and memory. Loretta, to me, explores the gatekeeper to fantasy fragrance can become, and how fantasies can combine light and dark elements in unique ways.

To celebrate the launch, we're conducting a drawing on Evelyn Avenue, the home site for Tableau de Parfums and Woman's Picture. Three winners will be announced on Monday, October 21. To qualify for the drawing, we ask that you leave a comment on our most recent Evelyn Avenue blog post about three perfume spots we created for Loretta.

The post talks a little about cynicism in perfumery. With so many things being thrown at perfume lovers, how do we maintain a certain level of optimism? I look at the phenomenon of cynicism from a different point of view now than I might have several years ago, before starting this collaboration between perfume and film with Andy. Over the past year we've asked ourselves what it means to address that fatigue among people who love perfume, and whether we can make some kind of difference in that trend. Is it enough that we're excited about what we do? What makes our excitement any different than anyone else's? How do we make sure that we present our collaboration with some kind of integrity where the norm is too often over-priced and over-hyped? It's an interesting vantage point for me - somewhere between consumer and producer - and the questions have percolated over the last year in our minds as we toured with and talked about Miriam and our intentions.

Winners of the drawing will receive a full bottle of choice from the extended Tauer range (including Tableau de Parfums), a DVD of the first three shorts in the Woman's Picture series, and a vintage-inspired poster designed for Loretta's packaging (pictured above).

Valentine to Perfume: Woman's Picture and Tableau de Parfums

Woman's Picture Trailer from brian pera on Vimeo.


Here's the trailer to a film about three women called Woman's Picture.  The film premieres in Los Angeles this July (details to follow).  The film, and the website I've created for it, Evelyn Avenue, has a lot to do with perfume.  Each of the women's stories in Woman's Picture revolves around the influence of a fragrance, in a way that gives perfume something approaching magical properties.  Ismellthereforeiam tends to cut videos in half, and can make loading the site a long term endeavor, so feel free to watch the trailer full screen through vimeo for the full effect, or watch it on Evelyn Avenue.


Woman's Picture is a tribute to the women I grew up with and the perfumes they loved.  As some of you who read the blog know, I spent a lot of time as a kid sneaking into my sister's/mother's/grandmother's perfume collections, sniffing myself into my own private fantasy world.  Woman's Picture puts some of those fantasies on film.  These three women's stories are the first in an ongoing series dedicated to cinematic first-person portraiture.  Each portrait is thirty minutes, and the gallery of portraits will broadcast on Evelyn Avenue starting in October.  Until then, you can catch the first three, in feature film form, at a film festival near you.  We'll keep you posted on dates.  I created Woman's Picture not just as a tribute to the women who've influenced me directly but as an homage to the old women's films from the 30s, 40s and 50s, many of which I love.  The biggest ambition behind the series, though, was to make movies that involve perfume directly and integrally, rather than as something that appears in the background, out of focus, on a character's dresser.

Andy Tauer is collaborating with this ten year project by creating a line of perfumes called Tableau de Parfums.  Visit Evelyn Avenue for more information on that, as well.  These perfumes are inspired by the characters of Woman's Picture.  The first three perfumes are "Miriam", "Ingrid", and "Loretta".  The launch date for the line is October of this year.

The film is on facebook under facebook.com/womanspicture, if you "like".