Watching youtube videos last week really stumped me.
There are what seem like thousands of tween girls reviewing their favorite perfumes online, if not their entire perfume collections. I'm in love with all of them--and addicted to watching them. It made me think about recent comments made by more seasoned bloggers alluding to the idea that there are way too many people blogging about perfume. It's just too noisy, they seem to be saying. It's just too messy. Obviously, these bloggers haven't sullied themselves by visiting youtube much in recent years. Bloggers don't stand a chance in that thicket.
It's amazing to see how many people out there love perfume, and want to share it with you. I appreciate what they do--how earnestly they approach the subject. Some of these girls have made me a fan. They bring you right into their rooms and break it all down for you--whether it's Britney Spears Curious or Donna Karan Signature. Far from making me feel threatened, their enthusiasm and ubiquity have paralyzed me with admiration. You don't hear much talk from them about the perfumers behind the perfumes they love. You don't hear much about their pyramids, provenance, the fragrance industry, sales figures, or ad campaigns. Typically, these aren't technically reviews. On a basic level, they're purely personal--this is what I like and why--so personal that you realize nothing else ultimately counts for much. These girls state the case so effortlessly, some of them, with so little guile or fuss, and so much personality, and here I am, plugging away at this post about...
Oh yes: Paloma Picasso.
