Aramis Devin: Another Country

I've always loved Devin, but it's so close to Aliage, and the lasting power is so inferior to its older sister, that I've opted out of buying it. Now that Aramis has re-released many of its forgotten classics, some of which were discontinued, I've revisited, and I see my error. If you told me one of my favorite movies was being remade, I imagine I wouldn't be that interested. If you told me the director was making a sequel on the same themes with some of the same actors, I'd pre-order my ticket.

I don't know that Bernard Chant, the nose behind Devin, had anything to do with Aliage. I assume he did, though I've seen Francis Camail listed as the Perfumer. I don't contest that, though the earliest credit I can find for Camail is Eau d'Hadrien (with Annick Goutal). That was in 1981. An Estee Lauder fragrance, Aliage came out in 1972. It certainly bears the woody-herbaceous imprint of Chant, but so does Aramis 900, and I don't know that he did that either.

Devin (1977) was the second fragrance release from Aramis, an Estee Lauder offshoot devoted to male grooming products. Chant inaugurated the Aramis line, in 1966, with Aramis Cologne. Aramis was Chant's Cabochard, her cheeks slapped with citrus aftershave. Aramis and Estee Lauder fragrances are curious in their approach to gender. Azuree, released about five years after Aramis, is its androgynous counterpart. It's as if the man who was Aramis, after dressing in female drag, then put a suit on top of his gown. Aramis 900 is strikingly similar to Aromatics Elixir, a fragrance Chant orchestrated for Clinique. JHL (1982) puts big boy pants on Youth Dew and Cinnabar, classic Lauder feminines, monogramming them with Mr. Lauder's initials.

Aliage was somewhat butch to begin with. It was promoted as a Sport Fragrance, though I'm hard-pressed to come up with a sport women were playing back in 72 which might have lent itself to such a powerful onslaught of resins, woods, camphor and jasmine, a combined effect nearly nuclear in strength. The chrome and glass bottle, with its seventies type, recalls the indoor tennis courts of my youth: curvy modular surfaces, corrugated metals and amber glass.

I picture women in short tennis skirts, hair fixed to their foreheads by sweat, but the ad for Aliage shows a fancy lady perched on the back of an open station wagon, holding what appears to be a polo stick. She's dressed in a herringbone pantsuit, a tweed overcoat slung over her shoulders. Her shirt looks like something a man would wear. I'm not sure a man would fancy her beret, but its jaunty angle doesn't exactly broadcast the girl next door, or anywhere nearby. The look is finished off with leather gloves and ankle boots. A flannel blanket hangs over the tailgate, on top of which: a picnic basket, phallic bread loaf and wine bottle poking out the top. Because ads of this sort are market tested to within an inch of their lives, I take it no room was left for accident here. The message seems to be very much about women's lib and a spirit of emancipation which begins with a mindset and extends into lifestyle.

Interesting that Devin should take such a different approach. While its advertising campaign mirrored that of Aliage in key ways (the outdoors, fresh air, green backdrop) it was practically unconscious by comparison. It was billed as a "country cologne: a rich, sophisticated fragrance that captures the relaxed, unhurried attitude of the country life." I'm not exactly sure what the country life looks like, but Devin seemed determined to articulate it. I've tracked down three adverts for Devin. All show a scruffy male in a decidedly contemplative mood. The setting might best be described as elbow-patch rural. Surrounded by trees, open country roads, and grassy fields, the model seems to be far away (mentally and physically) from the sporting life. Taken together, Devin and Aliage indicate a pretty blatant reversal of roles. While women navigate the playing field, men go out to pasture.

Aliage never loses its bluster. It's a wind that never stops blowing. In effect, it remains active, whereas Devin is passive. Aldehydes make the top notes (orange, artemisia, lavender, bergamot, galbanum, and lemon) shimmer like sunlight through overhanging tree branches. But Devin isn't bright like Aliage, which remains piquant. The middle notes are dense and moody: carnation, cinnamon, jasmine, caraway and pine tree needles. Compare this to the middle notes of Aliage: pine tree, jasmine, caraway, Brazilian rosewood. In Devin, the mixture feels velvety, the lambswool collar of a knit sweater rubbing against your face. The effect is partly cloudy, and none of the ads depicts a sunny setting. Carnation and cinnamon add a spicy, simmering quality. Someone's cooking in the kitchen, somewhere in the distance, but it isn't a woman.

The dry down of Devin is mellower still. The basenotes read like a litany of library aromas: labdanum, leather, amber, patchouli, musk, oakmoss, cedar. Aliage subtracts the leathers and languor, livening things up with vetiver and myrrh. Devin doesn't really remind me of the outdoors, whatever the intent. I see a domestic, if equally solitary, scene; a dark glass of tawny port, leather arm chairs, heavy drapes, vintage books, wood paneled walls, a burgundy Persian rug. It isn't entirely insular. The window provides a view, and is cracked, but only just so. Looks like it might rain. The woman of the house is out there with her polo stick, oblivious to the forecast.

Small Wonders: La Perla

Every once in a while I suddenly stop ignoring a scent I've willfully disregarded for an extended period of time, and give it a smell, and it turns out to be a real sleeper. For a year I've been going to this kiosk in the mall. They have some rarities, some discontinued items, some stuff you'd otherwise have to get online. They're not the cheapest place but they're handy, and a short drive across town. There are all kinds of things in this little glass square planted in the center of the mall, many of which, even when scouring the shelves for something I haven't tried before, I consistently turn up my nose at.

I don't even think I really ever gave La Perla much more than a cursory glance. The name sounded cheap and negligible. The black and white box looked even cheaper. Sandwiched between Il Bacio and Elizabeth Arden's Blue Grass, La Perla seemed determined to defy my attention span, hell bent on boring me. I don't know what struck me yesterday but I decided to give it a chance.

Turns out it's better than a good third of the fragrances I own. A rose chypre in the style of the old Coriandre (R.I.P.) and Halston Couture (So Long, We Hardly Knew Ye), closely related to Aromatics Elixir, Miss Balmain, and even, more recently, Etat Libre D'Orange's Rossi de Palma and Agent Provocateur, it has persistence and diffusion like very little on the market today. It has a discernible amount of oakmoss in it and enough patchouli to satisfy the die-hard, as well as Coriander, cardamom, ylang ylang, honey, orris, vetiver, sandal and benzoin. It costs all of 35 to forty bucks.

You would think La Perla dates back to at least the mid seventies. It smells old school, rich and warm and happy to reach out and greet the casual passerby. It's bold but textured and complex. Like Aromatics Elixir, it's forceful without being a bully.  It smells classy and a bit déclassé, playing out these contradictions as it dries down on the skin.  It's like a fragrance your mother wore yet it feels modern, as if determined to step into the near future.

In fact, it was created in 1987. La Perla, basically a panty firm, has something like a dozen fragrances under its belt--no pun intended. Who knew? I didn't. I'm not a big fan of panties, as you can imagine. "La Perla" was the first fragrance, after which followed IO, Eclix, Creation, Charme, and others. I suppose La Perla could be considered a glorified Victoria's Secret, but "La Perla" is better than anything that fixture of the local mall ever produced, as far as I know. It was created by Pierre Wargnye, the nose behind Drakkar Noir, Tenere, and a bunch of masculines I find dreary and uninspiring (Antidote, anyone?).

Now that they've absolutely destroyed Coriandre, which remains on the market as a frail ghost of its former self, it's reassuring to know you can still find something like it, an alternative or a compliment to Aromatics Elixir.  La Perla achieves the depth of focus found in those classic rose/floral/leather chypres with a level of sensory detail that approaches photo-realism.

Cavemen in Pinafores: Perfume Does Drag

The other day, applying a perfume ostensibly intended for women, I thought, "I really better butch it up today if I expect to pull this one off."

Funny thing, though, how all that works: half way through the morning, I realized the perfume itself provided more than enough swagger. Maybe you know what I'm talking about. I'm talking about the kind of fragrance which can come across like Corporal Klinger on M.A.S.H. All the markers are there: the satin, the tulle, the rouge, some lipstick. The hair is curled softly; it just so happens it's growing on the chest.

Like many male perfume bloggers I'm decidedly androgynous in my tastes, and feel strongly that a scent, though it tells a story in the bottle, only reaches conclusion on the wearer. Fragrance colludes with personality, and often works wonders when played against type. A guy in Lolita Lempicka, as Tania Sanchez suggests, can be a startling thing, akin to seeing the same tired movie with an entirely different cast. I'm not averse to wearing the allegedly chronic girly, such as Paris, Joy, or Herrera. What I'm getting at here is slightly different: the scent which mixes messages before one even applies it, and presents an even more complicated story on the skin.

The most obvious choice would be Black Orchid, a scent I, like many others, go back and forth on. Just when I decide it's silly and overrated, it changes my mind. Regardless, it bursts into the room, rattling the glassware. I think back to the first time I experienced it, at Sephora. I sprayed it on the back of my hand and instantly felt as though I'd opened a porn mag inside the Hallmark store. It felt shocking, like Angel once had, so wrong it was right. I admired it the way I admired a drag queen I walked the east village with one Saturday night in the nineties, before the area went antiseptic. You never knew what might happen to you out on the street, unless you were with someone so flagrantly confrontational, in which case you could expect to be egged. This particular drag queen gave it as much as she got it, and seemed fifty feet tall. This was a personality with the power to affect whatever environment it entered, not just interacting with it but altering it. Whatever you think of the dress and the make-up, you have to admire the balls.

Poison is so deeply associated with mile high bangs and Mildred Pierce shoulder pads, so tangled up in a cluster of mental recollections of the eighties (often heightened to the point of distortion) that one easily forgets or is prohibited from seeing at all how essentially masculine it is. Forget the tuberose; to smell Poison is to inhale a strange medley of spices most florals avoid at all costs. Coriander and carnation give Poison a peppery, woody aspect, embellishing the perfume's feminine properties with such a wallop of gusto that the category short circuits. I wear Poison occasionally. Everyone recognizes it, until they realize I'm the source. Then they're not so sure. How could it be Poison? What guy would have the guts to put it on? That slight element of surprise can allow a mental adjustment, enabling one to experience Poison outside its enforced context of era-specific excess and unfortunate-to-tragic fashion misfires.

Like many of the vintage orientals, Bal a Versailles is a bit of a winking Jesus, first uber-fem, then a resounding baritone. Some might say that winking is decidedly coquettish, settling the matter. But Bal a Versailles winks at such a rapid clip that the movement ceases to register. What's left is a kinetic, subterranean interplay between gendered codes and preconceptions. Some say the opening is inarguably feminine. I say nothing is inarguably feminine. Tie as many strings of pearls as you like around the neck of Barbara Bush. Dress her up in dowdy. Tell me she's simply a very straightforward, no nonsense woman, a la Barbara Stanwyck or, less generously, Janet Reno (which opens up another can of worms). I'm still not convinced George Sr. isn't in fact a tranny chaser. Which isn't to say Barbara isn't a woman. Just to say that a man attracted to her has wonky ideas about gender and tastes which, if dissected, might reveal unexpected, category-busting rather than -defining answers. It isn't that Bal a Versailles is beyond gender, but how many distortion filters can you put jasmine and rose through before they start going the other way? Bal a Versailles is the answer in action, working itself out right under your nose.

Spend some time with the oeuvre of Bernard Chant, and you'll start to notice certain similarities, not just between the feminines but between the feminines and their male counterparts. Many of Chant's male and female fragrances are so close in composition that it becomes increasingly difficult to regard the line supposedly separating them as anything but a mental construct. I sometimes wonder if Chant was a conceptual artist working in the field of perfume. It's as though he was engaged in a lifelong experiment. Create scents which resemble each other so closely that to discern gender differences between them would prove a bit like seeing the Emperor's new clothes. The only truly emphatic separation between the galbanum-driven Alliage and Devin are a few yards of marble flooring at Macy's and Saks. Likewise the woody-herbaceous rose of Aramis 900 and Aromatics Elixir, while Azuree and Cabochard lock eyes with Aramis. Was it Chant's project to demonstrate how little tweaking is required to edge a masculine into the feminine and vice versa? The distinctions between his masculines and feminines are so subtle as to imply mere formality. It's interesting to see the male consumer's largely negative reaction to Devin, such that it is (the fragrance remains, like Aramis 900, little known). Alliage, on the other hand, seems better understood. But it operates on a decibel one would consider more robust than a proper feminine. And if you're a guy who likes your fragrances to last, hop on over to the women's department. The only difference that counts between Alliage and Devin, it turns out, is a matter of hours.

Other fragrances which mix the gender codes: Cinnabar, Youth Dew, Gucci Envy, Habanitas, L'Heure Bleue, Chanel Cuir De Russie, Dune, La Nuit, Feminite Du Bois, Angel, Dioressence, Kingdom, Funny!, Caron Infini, Arpege.

Aramis 900

It’s difficult to imagine anyone but Bernard Chant behind Aramis 900. After all, he made everything else that smells like it, excepting Bandit.

Released in 1973, Araqmis 900 is a woody, herbal masculine with a bright cirtus opening and a dense, deep rose heart.

The fragrance has a slightly fecal, animalic character, most noticeably up top, and relates to the chypres Chant is famous for. It has the tang of Aramis, Azuree, and Cabochard, not just up top but at the base, likely from vetiver, and their floral embellishments too.

Luca Turin was surprised to learn that today's Aramis is nearly identical to the old Cabochard. It might surprise less seasoned connoisseurs just how similar Aramis 900 is to Aromatics Elixir. What surprises more than anything is how little difference there is between them. If they're brother/sister fragrances, then their relationship is decidedly incestuous.

It goes some way toward indicating how conditioned we are to segregate fragrances down a gender divide. Once the marketers have assured us enough that one can be safely worn by women and the other by men, we separate them in our minds, convincing ourselves the distinctions remain safely in place. A similar phenomenon tends to happen in general with fragrances, complicating things. Until someone points out the marked presence of violet in Halston, you might smell only “floral” and “woods.” Once you’re told, you can hardly smell anything else. That smell is deeply tapped in to memory is old news. Few explore how suggestible the sense is.

The truth is that if you’re inclined to wear 900 you might as well cross the aisle and pick up AE instead. While both are strong, AE is stronger, its rose less apologetic, its sillage more robust and therefore perhaps manlier than its male counterpart. Aramis 900 handles rose beautifully, despite or even due to that fecal note (those who go on about a dirty rose clearly haven’t yet smelled one rubbed in dog mess) but there’s no denying that 900 ultimately smells like the faint whiff left once AE leaves the room.

Aramis 900 runs about 45-50 dollars for 100 ml. You can find it sometimes in the department store with the Aramis fragrances for men.