Scent and Sexuality in the Seventies

Sarah Moon for the Pirelli calendar

In case you haven't read it, there's a wonderful meditation over on Perfume Shrine about Anais Anais, the iconic perfume by Cacharel.  Writing about Anais Anais several years ago, I appreciated its ad campaigns (old and new) but commented that the fragrance was pretty free of childhood associations for me.  Reading the Shrine article, which features information on Sarah Moon, the photographer of the fragrance's original look, all sorts of impressions came surging back, and I realized Anais Anais made more of an impression than I'd allowed for.   In concert with other social trends and currents of the time, it practically art-directed the era.

I was about ten years old when Anais Anais came out, and this very specific soft focus look was everywhere.  It was a sort of 1970s re-imagining of erotica popular in the twenties, the kind of images you'd see on forbidden postcards.  Women at their vanities, gauzy daylight filtering through lace curtains, eyelet-ridden blouses, crocheted shawls, long hair gathered in loose buns, off the shoulder lingerie, water basins and pitchers on antique wooden washstands, cascading ferns, heavy rouge and big doe eyes, canopy beds.  Reading the article on Shrine synchronized all these images from my childhood in Texas, and I was reminded how pervasively a Trifecta like fashion, film and fragrance could take over culture back then, before the internet, the cell phone, and the Twitter account shifted and dispersed the information landscape.

The Whole World is Mothers and Daughters: Estee Lauder Private Collection (Review and Bottle Giveaway)

Private Collection is one of my favorite fragrances, yet I've resisted reviewing it until now. Like Estee, I guess I've wanted to keep it a secret. I'm not sure why I've been hesitant to talk about it, unless I just want it to stay in some magical, imaginative domain, some fantasy realm where only I know about it, as if it were made expressly for me. It's as if Private Collection and I are dating: I'm the geek, and Private Collection is very popular, and if I bring our relationship out in the open, no one will believe me, and it will be clear that it was all in my head: Private Collection belongs not to silly insignificant me but to much more important people in the world.

High school analogies are inevitable when it comes to this one, because I have such strong memories of my teenage sister wearing it. Remarkably, I've maintained a pretty fierce devotion to many if not all the fragrances she wore when we were growing up. I remember Coco, Bill Blass, Lauren, Albert Nipon, Anais Anais. As far as I can recall, my sister wore one at a time. We didn't have a lot of money--we were quintessentially lower middle income, Middle America--and when I look back I can't picture more than one bottle out on her dresser. She didn't have a collection. She emptied each bottle before moving on to the next, which probably went a long way toward building my own attachment to them.

For months she would smell exclusively, and strongly, of a single charismatic fragrance. Like a song you hear over and over, each fragrance became a sort of soundtrack to our childhood. I smell them now and, while I can't construct a chronological time line, I move directly back into the heightened emotional landscape of that period. Impressions flood back in. I remember the way the light came through my sister's bedroom curtains. I remember the feeling I got from that. I remember the painted treatment of her dresser; the way her room looked behind me as I viewed myself in her mirror, wondering what it was like to be her, or, at the very least, not to be me. I remember the feel of the textured green carpet in the hall outside our rooms, the way it rubbed on my feet. It was comforting, like being in your pajamas.

My sister wore a lot of Estee Lauder, so the soundtrack is pretty heavy on that specific, instantly recognizable instrumentation. Estee Lauder connected mother to daughter. It reinforced a cohesion in the home. Recently, an almost satirically snotty commenter referred to me as being "geographically marginalized," because, I suppose, as a blogger, when I want to contact a perfumer, whether to interview him or befriend him or, say, sleep with him, I must negotiate it all online, as if, by not living in France, I am out of some essential loop. It's a joke, of course, because at this point, no one is geographically marginalized. Ask Facebook. There's probably a perfumer or two waiting in your suggested friends box. There is no center. The world is full of centers. There is no "there" there anymore, as another saying goes.

Back when I was a kid, to be American was truly to be stuck in your own skin, in your own pocket of experience. A term like "geographically marginalized" would have meant something then. Corporations understand this as well. Estee Lauder achieved something back then that very few companies can any more. She was ubiquitous. It was a name and a brand that signified very specific things. Very American things. America was a conglomerate of remote, far flung outposts. You were alone in your experience and the world was way, way out there, somewhere past the shag carpeting of your suburban hallway--but others, way, way out there, were using Estee Lauder too. The name was everywhere. It was on TV, at the store, in magazines, on your mother's lips. Estee Lauder was a kind of American mother figure herself, and her brand reinforced an idea that all these geographically marginalized satellite points were connected, even if you couldn't prove it yourself or see exactly how. You trusted her on that.

You saw the Lauder name in your mother's medicine cabinet. In the family bathroom. In the make-up bags your sisters and mothers used. It was a reassurance of some kind. I wasn't attracted to women sexually but I was fascinated by them. They seemed connected in ways guys weren't. They seemed to understand those distances separating everyone and every thing. There was a combustible bond there between women which I thought must be unique to the gender. Estee Lauder seemed in on this conspiracy of connection. It was a secret code, a part of that language. You'd go to the mall and women were clustered around the Lauder counter. It was always the hub. It was hard to believe they were just talking about foundation and lipstick. The way they were huddled, their excited speech, indicated some sort of strategizing must be taking place, as if, across the country, they were all plotting their escape. I wanted them to take me with them.

My mother tells a story about me which makes a lot of sense when I consider it in this context. Apparently, I roamed away from her at the mall once. I couldn't have been older than five. She looked all over for me. She had security searching too. Finally, the sound of female giggling and chatter. As it turns out, I'd crawled into a glass-fronted display counter. They found me because a crowd of women had gathered around to watch. I was wearing a bra as a hat. I was putting on some kind of show. Maybe I wanted to be at the counter because that's where they all seemed to want to be. Obviously, I wanted to be part of that conversation. Now that I'm older, I understand that what they were talking about was less important than the basic fact that they were talking, which is kind of why I talk too, probably.

My mother or grandmothers wore Youth Dew and Estee. My sister went through Beautiful, White Linen, Cinnabar, Knowing, Tuscany, and, most memorably, Private Collection. I don't remember picking up most of her bottles. But I can say that, picking up my own bottle of Private Collection several years ago, I had an amazing sense of deja vu when I felt the thing in my hand. The glass has a specific feel to it. Your fingers make a unique sound whistling along the glass, a hushed but emphatic kind of thing. Of all the perfumes my sister wore, Private Collection had the most gravitas. It was formal in an outdoorsy way. It felt a little like Christmas, with its evergreen aroma and the kind of emotional intensity one finds centered a lot around the holidays.

My sister was popular but intense. I still don't know what was going through her head during those years. I still wonder. She was very pretty, gorgeous really. She was feminine, but like many of the women in my family she was also very headstrong in a way which indicated deeper reserves of masculinity. Private Collection shares a certain feeling of athleticism with another favorite my sister wore, Clinique Wrappings. It's that flushed sensation of someone coming in after a brisk run in the cold. There are florals in the mix (specifically, orange blossom, linden, jasmine, chrysanthemum, rose) but I never really notice them until I force myself to. Private Collection feels like a cold air fragrance to me. It feels like the outdoors brought indoors, like frost on the windowpanes. There's a brilliance to it, a sun on snow kind of quality. Its slightly powdery feel only adds to the wintry impression.

I don't know when it was created. It was released in 1973. Company legend has it that Mama Estee reserved it for her own use, before being convinced to pass it onto her daughters out in the world. I think another reason I've resisted sharing Private Collection publicly is the fact that so many react in visceral contempt for the brand and its fragrances, almost the way we grumble at the suggestion we've grown up to resemble our own mothers. We want to enforce a sense of separation there, maybe. How many times have you seen a mother protest when her daughter doesn't apply lipstick before a photograph? How many times does the daughter rebel? Maybe it's something like that. Estee is mom and mom tells you what to do. To love her is to mind her, and maybe it's impossible to appreciate our mothers objectively. Whatever the reason, I've chosen to avoid soliciting unfavorable scrutiny about Private Collection particularly. I want to protect it from that rejection, I guess.

I have a bottle to give away--but I should be clear: this is Eau de Private Collection. I'm not sure what the difference is. It's lighter, to be sure. It lacks some of the powder. And I believe it lacks oakmoss and some of the heavier players which make the base of Private Collection proper so durable and persuasive. However, it's very similar; i.e. wonderful. The bottle is 1.7 ounces. To be eligible, you must have commented on this site before. Drawing will be conducted Monday. Conducting these giveaways, I realize, is a way for me to get back into the glass fronted counter. See you there.

Tomato, Tomawto: The Many Faces of a Perfume (or, Just Who Do You Think You're Talking To?)

You never know what you're going to get when you order perfume off the internet these days.  Everyone knows you take your chances with Ebay (will it be the right formulation, or even the real thing?) but many of the other fragrance vendors can be just as inconsistent.  Back when I ordered Bandit, for instance (from I don't remember where), I received what I imagined must be the latest iteration.  In Seattle, months later, I smelled from a bottle in an off-the-path perfume store and it seemed to be the same.  I'd never smelled Bandit before purchasing it so had nothing to go by, but I'd read Lucca Turin's review of the fragrance in Perfume: The Guide, which reports that the modern reformulation is pretty faithful to the original(s).  The bottle at the perfume shop in Seattle looked like it had been on the shelf for a good many years.  The box had that beat up quality.  The one I'd purchased online seemed a little newer.  After all this, I found two quarter ounce bottles of Bandit pure parfum.  They smelled heavenly, much better than the others I'd come across, but the bone structure was there, and the difference was no more than the one between most EDP and parfum extrait concentrations.

I was excited to get back to Perfume House this year because they carry the Robert Piguet line.  Looking back, I couldn't understand why I would have ignored Bandit my first time there.  Wouldn't I have snatched it up immediately, such an arresting perfume?  I can't even remember smelling it.  Maybe, I thought, I just wasn't yet evolved enough and didn't recognize its greatness.  Maybe my tastes needed to mature a little.  I'd been much more attracted to Visa during that first visit to Perfume House.  Because I have Bandit now, I wasn't interested in getting any more this time.  But I was very interested in picking up a bottle of Baghari, which I'd seen at the Los Angeles Barney's months ago and liked.  I'd been given a sample of it during my visit and ultimately decided against buying any; since then, having spent more time with the Baghari, I realized I wanted some, and planned on buying it at the Perfume House.

This is where it gets confusing.  In December, a friend from Portland visited.  She agreed to pick up a bottle of Visa for me at the Perfume House.  I figured I should resume my exploration of Piguet there, since Visa was the one I'd initially found most compelling, but when my friend/courier arrived with said merchandise, I didn't really recognize the smell.  I did and I didn't.  It seemed less interesting at first and I had to adjust my expectations.  In my head, "Visa" had become something else, richer, more visceral.  By comparison, this here was plain old fruity gourmand.  Fast foward to my recent return to the Perfume House.  Another customer came in, looking for something special.  She'd just been initiated into niche perfumery and the world of fragrance teeming just under the surface of the face mainstream  fragrance shows to the world.  I couldn't resist making suggestions, and went directly to Bandit, excited by the prospect of blowing someone's mind--but when we sprayed it on a cotton ball, it smelled nothing like the Bandit I know.  It bore no similarity, even, that I could tell.  Gone was the grassy splendor; gone the strange, perversely au contraire base.  This was powdery and prissy, a stuffy society lady to old Bandit's Sartre-reading, gender-bending, chiffon and leather streetwalker.  Perfume House is reliable and I trust these are the latest versions of Piguet, as they say, so what's up?  Are THEY being lied to?

Complicating things, Baghari smelled nothing like the tester I'd been given at Barney's.  I could see about as much relation between the one and the other as I could between Bandits Now and Then.  Did I mix u all my testers?  Did Barney's have a different version of Baghari?  The tester was a wonder of jasmine and rose under a fizzy layer of citrus aldehyde.  I could see, smelling it, the perfume Turin seemed to be talking about in The Guide.  The one at Perfume House was equally lovely but in an entirely different direction, distorting my ability to immediately appreciate it on its own merits.  And while I'm thinking about it, why did Barney's even have Baghari?  Why Baghari but not Bandit, when both are about as obscure to the average consumer?  Why Baghari but not Fracas, for that matter, which is recognizable enough to have put Baghari in some kind of useful context for the uninitiated?  Was the tester I was given at Barney's LA even Baghari in the first place, or did I simply remember it that way?

The virgin buyer of Bandit might be getting any one of several versions, whether he walks into a store or shops online.  Add to this the fact that some retailers are no better than the sales force at Sephora when it comes to knowing what they have in stock and what it should smell like.  My first bottle of Bandit was opened and partially used.  I sent it back and got another, equally beaten but at least unopened.  I was lucky and got an older version.  How many others aren't so lucky, and think we're smelling the same thing when they sound in on makeupalley.com?  It isn't just Piguet and a classic like Bandit, known by many without, more often than not, actually having been smelled (after all, I heard about Bandit and many other perfumes long before I actually got my hands on them).  It's any old perfume, no pun intended.

It's Magie Noire, for instance.  The first time I smelled it was in a discount shop.  Do I need to tell you that the second time I smelled it I barely recognized the thing?  It's Anais Anais, which is said to be very much the same as always and I believed this, until I smelled a bottle from the eighties and had a very different impression.  Is Lou Lou the same old Lou Lou?  Is Coco the same old Coco my sister wore in high school?  How much of the perceived changes between one and the other has to do with the passage of time and the distortions of memory?  How much is someone else's tinkering around?  We all know that natural musks have gone the way of the Studebaker, changing the face of nearly every perfume in some minimal to profound way, and that various other ingredients have been outlawed as if they were crack cocaine or hashish and the public must be protected from them lest they serve as gateways to more insidious contraband.  Everybody knows that one perfume is repackaged as an entirely new thing using the same name, while another is presented as if an entirely new entity under a totally different name, and some of us catch these things, but how do you discuss perfume when you never know what you're dealing with from one to the next, or whether you're even talking about the same thing?  It's like discussing the color red with someone viewing things through rose-tinted glasses nobody told you or him he was wearing.  You both might as well be color blind.

This Week At The Perfume Counter: random notes

The Korean perfume store closed its newest location, and the older location does not have Rochas Femme. I purchased it online for next to nothing instead. Roudnitska did the original. The reformulation was done by Olivier Cresp and substitutes cumin for the shock value once provided by now-outlawed animal no-no's. I haven't received the bottle yet but know when I do I'll smell the fragrance wondering what the first Rochas Femme must have smelled like.

I ordered Jacomo Silences. I believe this is the one Luca Turin was crazed over at some point, but I've looked through everything I have on him and can't find a mention of it. Supposedly, green florals with galbanum, so one would think it's a no brainer for me.

The friendly young woman at the Chanel counter in the local department store let me smell the new Chanel No. 5 flanker. It smelled fine. Chanel No. 5 EDP did not, to my nose. Something foul and one dimensional in the heart, after a rich opening full of busy distractions.

One thing I'm fascinated by is the relative ignorance at the perfume retailers regarding concentration. Most of the people I've talked to seem to think the EDP and EDT versions of any given perfume are interchangeable, considerations of strength aside. Both Sephoras here, for instance, place tester bottles on their extravagantly pristine shelves for only one of Chanel No. 5's iterations. This means that someone buying the EDT has no real idea what it smells like until she or he gets it home. Tom Ford's iterations are even more markedly different than Chanel No. 5's, and yet a tester bottle for Voile de Fleur stands in for the Black Orchid EDP, and the two smell nothing alike, not even remotely, but don't try to point this out, because it's futile. When I shop at Perfumania (sigh) I often have to pointedly ask whether the bottle they're spraying on the test strip is EDP or EDT. It never occurs to them to tell me, otherwise.

I smelled the new Lancome. A lot of people must be smelling it, because the testers I've seen are all half empty. Perhaps this is something the perfume companies do? They send the department stores half-empty bottles so that customers will believe something like, say, Magnifique to be a hot commodity. To me the perfume smelled like some sickly sweet something or other I couldn't put my finger on. I liked it--the way a child likes his favorite page in a scratch and sniff book. I'm not sure that's wearable. People like to put cocaine up their noses, too, but they don't want to cover themselves in it. Al Pacino's white-powdered mug in Scarface just popped into my head, so perhaps I'm wrong and haven't spent enough time amongst coke fiends.

I returned Guerlain Heritage because I can always buy it for my friend once Christmas is closer, whereas I'm short on funds now and need money to buy more perfume for myself. The woman who'd sold Heritage to me didn't understand why I was buying it. Strangely, she didn't seem to understand why I was returning it either. I returned Chanel No. 5 too, explaining that I'd purchased these two as bride and groom gifts, and--wonder of all wonders--she already wears Heritage and he already wears Chanel No. 5. I know these salespeople recognize my sickness but I'm helpless to stop myself. It's some reassurance that they must pretend as if they don't recognize my obsessive, unreasonable behavior.

I bought a cheap bottle of Gres Cabaret online because I haven't yet exhausted my need for the perfect dark rose. I smelled many in LA but none knocked me to the floor. Intending to buy Eau d'Italie's Paestum Rose, I got Sienne L'Hiver instead.

I bought Miracle Forever at Perfumania because I needed something right that minute. I was interested in Calvin Klein Euphoria for some reason I don't fully comprehend. Weeks before I'd been interested in Miss Dior Cherie. People online slam such fruity patchouli's viciously, with an open hostility which only piques my interest two-fold. I forgot my wallet so at Perfumania I only had enough cash for the slightly cheaper Miracle Forever. "This smells like Euphoria," the saleswoman exclaimed to her co-worker, amazed. "Can you tell me if that's EDT or EDP?" I asked.

I'm going to venture that people now denigrate these fruity numbers the way others once put down the civet-driven, musked out chypres of yesteryear when maybe refreshing colognes were more sensible or considered more "mature". I'm not yet sure what's so bad about fruity, other than the fact that it's everywhere. Pants are everywhere too. I don't understand the whole mature and immature thing when it comes to fragrances. I don't always understand pants, either.

Getting Miracle Forever home, I realized with a twinge of disappointment that it's very similar to Chanel Allure Sensuelle. I also realized that Beyond Paradise is very close to Gucci Envy, which leads me to suspect that BP has galbanum in it, which no one talks about. Instead they talk about banana and melon, which I don't get in the least.

At TJ Maxx I was obsessed with Anais Anais, Diamonds and Emeralds (recognizably Sophia Grojsman), and Fendi for Men. I managed to get out without purchasing everything I put my nose to, though not empty-handed, mind you. Never empty-handed.

I did not bother smelling Kate Moss, as I'm saving that for a more desperate day.

Bad Rap: Anais Anais

I'm generally astounded at the viciousness directed toward Cacharel fragrances, Anais Anais in particular. My ability to appreciate the latter might have something to do with gender. Anais Anais wasn't pimped on boys with the same virulence used to market it to girls. Giorgio, Poison, Paris, et al were made so aggressively ubiquitous to the female adolescent consciousness. Being a boy, I was spared that, but don't envy me too much before considering my teenage crosses to bear: Polo, Chaps, and Oscar Pour Lui were my own adolescent wallpaper, visible everywhere I went.

Anais Anais has no pre-conditioned associations for me. I smell it with fresh nostrils, and find all the vitriol against it curiously over-compensatory. Admittedly, some of my favorite perfumes are made by Cacharel. I can't say a bad word about Lulu, Eden is gorgeously strange, and Noa is at least interesting, if fleetingly so. Anais Anais has galbanum in the top notes, which is often about all I need to hear before robotically pulling my wallet out. Galbanum works wonderfully here against the counterpoint of Muguet and rose, and in some ways the effect reminds me of Ivoire, creating a certain spectral disposition, a hot, near-rubbery glow. If aldehydes make accompanying notes pop with 3-d precision, galbanum makes them burn bright by surrounding them in a white hot aurora borealis outline. Another way to describe galbanum's effect, at least on Anais Anais, is to liken it to condensation on a bathroom mirror and the humidity that comes with it.

I love the Anais Anais ad campaigns, past and present. I love how the image on the bottle is vague, a little hazy, like something you'd see across the room through a blanket of steam. The milk-white bottle, designed by Annegret Beier, has a vintage boudoir feel to it. Best of all, the frosted plastic cap, which reveals the nozzle the way you ascertain a naked body through a foggy glass shower door.

Amber, oakmoss and a particularly nice cedar note in the base burnish the composition further, working in concert with the galbanum to create the sensation of hot, moist skin after a protracted shower. Anais Anais is more than anything a muguet fragrance, but to say that is like saying a Bentley is primarily a machine sitting on four wheels. The galbanum and amber and cedar, judiciously used, tease out the best qualities of lily-of-the-valley, enhancing its intrinsic oiliness in the best possible way. It helps that they and rose all share with galbanum an intrinsic tension between aridity and moisture.