Moschino's aesthetic was exuberantly youthful and decidedly adult simultaneously. He was raised in a small town on the outskirts of Milan, perhaps shaping him from the beginning as an outsider with a close proximity to the heart of things but enough distance to view them objectively. His background was in illustration and (for Versace) publicity, so it was perhaps entirely logical that his approach would merge the surrealist audacity of Dali with the slapstick, crowd-pleasing sight-gags of Tex Avery. Moschino founded his line in 1983. Five years later, his Cheap and Chic range was introduced. In 1994, he launced what he called an Ecouture line, featuring clothes made from environmentally friendly fabrics and dyes. It might just be that the laughing stopped when Moschino died the same year, at the age of 44, the victim of that quintessential buzz-kill, a heart attack. His line has persevered, albeit with less fanfare and less imaginative marketing. His perfume line releases new product frequently. The fragrances are more interesting than they’re given credit for. Cheap and Chic itself is a brisk fruity floral, truly cheap and chic, making it, of course, exceptional and a play on words, a happy contradiction. Eponymously titled Moschino (1988) is a floral oriental which smells like Grasse by way of a headshop, another, more refined play on words. Cheap and Chic has had several flankers, as has Moschino.
The bottle for Funny! mimics the one used for Moschino Couture, extending a joke across two releases separated by three years and seemingly contradictory high/low designations. Moschino Couture is a warm, fruity floral with haughty gold cap, high-class scotch-colored juice, and velvet red ribbon sash. Funny! is literally its polar opposite, cool, fresh, and exhilarating, with silver cap, ice blue juice, and frayed satin ribbon, the cheerful country cousin to its big city counterpart. Funny! was created by Antoine Maisondieu, whose work with Etat Libre D’Orange (Jasmin et Cigarette, Encens & Bubblegum, et al), demonstrate his own refined sense of humorous elegance. He was the nose behind Burberry Brit London, Gucci eau de Parfum II, and Comme des Garcon’s Luxe Patchouli, all interesting, all arguably wonderful. Funny! combines Seville orange, red currant, and green tea, possessing an aptly curious spiciness (something of a punchline, a la pink pepper) and a resinous base which contrasts ingeniously with its effervescent attributes. It shares with Gucci II a rare quality in feminine construction, where buoyancy doesn’t mean vapidity. It is bold and declarative rather than timid and insipid. It has humor and a positive outlook on things. It’s cheerful without being air-headed, dense without being a dumb blonde. Most impressively for a citrus-focused scent, it persists, giggling in the face of summer heat. Funny it hasn't gotten the attention it deserves.